Typography

Sommerwerk Ink

This font that forms the basis of our logo is inspired by typography found on old German shop windows. It is a script font, but instead of imitating human handwriting and the gestures connected to it, the goal was to come up with a new writing flow and stroke order.

As opposed to handwriting Latin script letters, which normally means drawing each character and then connecting it to the next one, the strokes of this font run across multiple glyphs. Intentionally, the design aims to achieve a flowing transition between each glyph without making use of contextual alternates, taking the limitations of classic machine lettering as a challenge.